Why the cheapest price depends on where you are standing
A price without a location is half an answer. How to decide when driving further is worth it, and why Eilat is left out of our price comparisons.
Tips, guides and insights on saving and price comparison

This is where we explain how supermarket prices actually work: what makes the same product cost differently at each chain, how to read a promotion without falling for it, and what you can do in two minutes before shopping to pay less. No tricks — official data and plain explanations.
A price without a location is half an answer. How to decide when driving further is worth it, and why Eilat is left out of our price comparisons.
Three ways to ask the bot what a product costs, and what location adds to the answer.
Every chain's promotions arrive in one feed, without opening six apps.
Large food chains must publish every price in open files. That obligation is what makes comparison possible — here is what to know.
Prices are based on official data the chains are required to publish — not on estimates.
A short explainer on what drives the price gaps between chains and branches.
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