Why the cheapest price depends on where you are standing
The saving that a 20-minute drive erases, and the sum worth doing first
Question: what is the cheapest price for this product? A perfectly correct answer: ₪4.90, in a branch 80 kilometres away. A correct answer that helps with nothing.
The cheapest in the country is almost never the cheapest for you
The lowest price nationwide is an interesting number but not a decision. The decision is between the shops you would actually walk into — and within that short list the gaps are usually smaller and far more actionable.
That is why the site asks for a location or a city and shows the distance next to every price. There is also an explicit split between offers near you and cheaper offers further away, so that "is the drive worth it" gets asked out loud instead of being swallowed.
The sum worth doing once
A 12-kilometre round trip costs fuel and wear, and takes 20 to 40 minutes of your life. If the saving on one item is ₪6, that is a bad trade. If you were driving there anyway, it is a gift.
The practical rule: a special trip is justified only for a large shop or an expensive item. For a single item, check what is cheap among the branches already on your route — that is almost always enough.
Availability shifts too, not just price
The further you get from urban centres, the fewer branches carry any given product. Sometimes the real answer is not "more expensive" but "not stocked within your radius" — and then the relevant comparison is against a substitute, not against the ideal price.
The city pages on the site show the local picture: which chains operate in a city, how many branches, and what they sell. That is a good starting point for anyone who has just moved and does not yet know where to shop.
Why Eilat is excluded from the calculation
Eilat is a VAT-free trade zone, so its prices are structurally lower than everywhere else. Including them in a nationwide price comparison means displaying a "cheapest price" that nobody outside Eilat can actually get.
So our comparisons leave Eilat prices out, while the branches themselves stay in the store directory. It is a deliberate choice: a number you can act on beats a record that is an artefact of tax policy.