Privacy & Cookies
Last updated: July 2026
Who is responsible for the data
The Site is operated by Pictalingo. For any question regarding privacy and the information detailed on this page, you can contact us at [email protected].
Which cookies we use
Alongside technical cookies necessary for operating the Site, we use Google Analytics for general statistical analysis of Site usage (for example: how many people browse, which pages are popular), in order to improve the service.
qc_geo— approximate coordinates of the location you chose (rounded to an accuracy of about 1 km), in order to show prices and branches near you. Stored for up to 30 days.qc_geo_prompted— a technical flag that prevents us from asking about location again on every visit to the Site. Stored for up to 30 days.qc_cookie_consent— stored in your browser (local storage, not sent to the server) to remember that you accepted the cookie notice and not show it again._ga,_ga_*— Google Analytics cookies, used for anonymous statistical identification of repeat visits. See Google's privacy policy for further details.
What we do not do
We do not do targeted advertising (retargeting), we do not share information with advertising networks, and we do not track you across other websites. Google Analytics is used solely for general, anonymous usage statistics on the Site itself.
Personally identifying information
Using the Site does not require registration, and we do not collect a name, phone number, email address, or other identifying details through ordinary browsing of the Site. The user's location (as noted above) is approximate geographic information only, and does not include personal identification.
Information about prices and products
The prices, product names, and store names shown on the Site are based on official price files published by the retail chains in Israel under the transparency obligation in the law, and are updated on a daily basis. This information is not personal information and is not subject to this policy.
Sharing information with third parties
We do not sell, rent, or share personal information with advertising or marketing entities. If you accepted cookies, statistical and anonymous usage data (Google Analytics) is transferred to Google for the analysis only. Requests for product/store pages are transferred only to our server, for the purpose of displaying the prices.
Your rights
You can at any time delete the Site's cookies/storage through your browser settings, which will reset the location preference and the acceptance of the cookie notice. Since we do not store personally identifying information on our servers, there is usually no additional information to delete beyond that — if you believe we do hold personal information about you, please contact us for clarification and deletion.
Data security
Communication with the Site is encrypted (HTTPS). We do not request and do not store payment details — every purchase is made directly with the chain/branch, outside this Site.
Changes to the policy
We may update this policy from time to time to reflect changes to the Site or in legal requirements. The date of the last update appears at the top of the page.
Contact
Questions regarding privacy can be directed to [email protected].