The barcode is the one thing that does not lie
A product name is free text that every chain writes differently. A barcode is a single identifier. That is the difference between a fair comparison and one that merely sounds right.
Tips, guides and insights on saving and price comparison

This is where we explain how supermarket prices actually work: what makes the same product cost differently at each chain, how to read a promotion without falling for it, and what you can do in two minutes before shopping to pay less. No tricks — official data and plain explanations.
A product name is free text that every chain writes differently. A barcode is a single identifier. That is the difference between a fair comparison and one that merely sounds right.
Our prices are what the chain itself officially published for that branch. Here is what that does guarantee — and what it does not.
Large food chains must publish every price in open files. That obligation is what makes comparison possible — here is what to know.
Prices are based on official data the chains are required to publish — not on estimates.
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