Where do our prices come from? The price-transparency law

Israel's competition and price-transparency legislation requires the large retail chains to publish full price files every day — for every branch and every product.

We collect these official files from all the chains, consolidate them by barcode and present them in one place. That lets you truly compare the same product, in the same unit of measure.

What this means: our prices are the chains' own official data, updated daily — not an estimate or a sample. It is always worth verifying the final price at checkout before buying.